Paying was never that easy

Money? Checks? Cards? Nah.

PicPay is the biggest paying solution app in Brazil (+60MM users). To reinforce that paying with it is easier, we created an ad that shows what life is like without it.

Credits:

Agency: PicPay in House
ECD: Aldo Fabrini
CD/ CW: Henry Mandelbaum
AD: Mateus Yanikian