The paths of the legend
True heroes always have their story told in the same format.
So Bridgestone created one about their most important sponsored athlete.
Italo Ferreira was the first surf gold medalist in the history of Olympic Games.
In 2024 he was supposed to rise again.
But that, might not happen because of a serious injury.
Italo is a real-life hero.
Bridgestone, as his proud sponsor, wanted support him in a much-needed time.
That's how The Paths of the Legend graphic novel was born.
Besides the book launch, Italo also shared his separate stories from his book in social media with his more than 3.000.000 followers.
Below you can see a little behind the scenes of the project. There are some pictures of the handmade letterings made by Thiago Nascimento and also a few pictures of Italo showing off the final book on social and of him holding a poster on the book premiere.
