When an app does so much that you can’t really explain it you might need to create a universe to do so.
PicPay is an app that has lots of features. And it was really hard to explain everything with a regular narrative. So we decided to create our own reality to make it easier. And we did that with the help of one of the biggest stars in Brazil: Bruna Marquezine.
Credits:
Agency: PicPay in House ECD: Aldo Fabrini CD/ CW: Henry Mandelbaum AD: Mateus Yanikian